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Privacy Statement on Collection and Use of Information on Children
(Children's Privacy Statement)

The Alliance for a Healthier Generation ("Alliance") is a joint initiative of the William J. Clinton Foundation ("Foundation") and the American Heart Association (AHA"), both of which are not-for-profit charitable organizations. The Foundation's Privacy Policy describes how the Foundation collects and users personal information, and can be found at http://www.clintonfoundation.org/privacy/. The AHA's Privacy Policy can be found at http://www.americanheart.org/presenter.jhtml?identifier=11404.

This Privacy Statement provides additional information on the Alliance's practices in collecting and using personal information the Alliance collects from children under 13 years of age. It also applies to information submitted by kids through our Web Site and information submitted by you about yourself and your kids for participation on our Web Site.

Who operates this website?

The AHA and the Foundation operate mygohealthychallenge.org as the website for the national campaign of the Alliance (the "Web Site"). On our Web Site, boys and girls can play games, keep an activity calendar, and learn more about how to keep active and eat right. Parents can also play an important role by instilling healthy habits and a lifelong love of healthy living. As part of this campaign, many of the activities on our Web Site are designed to get the whole family involved in being active together.

What information does the Alliance collect and use?

We do not ask for any personally identifiable information beyond what is reasonably necessary for your child to participate in the activities offered on our Web Site. Specifically, the Alliance collects the first and last name of each child using this website, his or her age, email address and other information to help track the child's progress in attaining health-related goals. Children may also set up and maintain personal calendars, and register to receive email newsletters and updates. Children can surf portions of our Web Site and view limited content without any personally identifiable information being collected. We do not collect personally identifiable information from children unless they register. In order to register for our Web Site and participate in most of the available activities, however, children must complete the registration form.

How does the Alliance collect this information?

During registration, children are asked to provide their contact information, including their first name and last name, e-mail address and city/state. The Alliance does not use cookies, GIFs, Web beacons or similar technology to collect personal information, but may use such automated devices to track general traffic and internet activity on an anonymous basis.

We encourage children to update their personal calendar on a regular basis to keep track of how they are keeping active and eating right. Information recorded on the activity journal is not displayed publicly. We use this information for statistical analysis to see how children participating in our Web Site are making healthy changes in their lives.

Children may sign up for a variety of Web Site email updates. These updates will allow children to receive an email news update about new features, promotions and activities on the Web Site. Signing up for the email updates is voluntary, and you or your child can stop receiving the updates at any time. Every email we send includes information on unsubscribing from our mailing list. If you or your child no longer wishes to receive an email message, just use this feature to unsubscribe.

How will the Alliance use this information?

The AHA uses the personal information provided by the children for record keeping, marketing and to track their progress in Alliance activities. The AHA may use the email addresses to email children about their participation in Alliance programs and activities and that contain educational materials on exercise and nutrition.

Does the Alliance share this information with any third parties?

Neither the AHA nor the Foundation will share personal information received from children with third parties. The AHA and the Foundation may share such information with each other.